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Preparing For Your Interview

by on February 26th, 2011


This is the groundwork you need to do prior to the interview. You should have been fully briefed on the role and the organisation, but you should be able to demonstrate that you have done your own research. All of this will also help you to formulate some probing questions to ask the interviewer. In-depth preparation will dramatically improve your chances of success.

  • Explore the industry sector. Who does the organisation compete with? Where does the organisation fit within its own marketplace?
  • Ensure you know about its products and services and think about new marketing opportunities
  • Have there been any recent news articles about the company or industry?
  • Visit the company’s website
  • Get hold of a copy of the annual report – look at growth figures, product pricing, product development, short term profit picture and check the current stock price
  • Read the Chairperson’s Report carefully – this should give you clues to the issues the organisation faces
  • Read any company brochures, press releases or product literature that you can get hold of
  • Network – other people are an excellent source of information
  • Re-read the job description carefully.
  • Try to establish the key selection criteria.
  • Consider how your skills and experience match these criteria.
  • Think of relevant examples that prove your suitability.
  • Imagine what the most difficult questions could be.
  • Plan how you will deal with them and also ensure that you have prepared with a view to highlighting your relevant skills.
  • If you have not had a professional interview for sometime, talk to your consultant about how best to sell yourself or do a practice run with your consultant who will be pleased to give you some very useful constructive feedback. Some people find it useful to tape or video themselves in preparation.

On the day

  • Make sure you have the correct address and time for where you will be interviewed.
  • Check the name and position of the interviewer.
  • Check travel times – if driving visit Aim to arrive at least one hour early – one accident or late train could ruin your careful preparation.
  • If traveling overseas, check all reservations. Keep receipts and tickets.
  • Have a copy of your CV and any forms that the company may have asked you to complete. If you have relevant (not commercially sensitive) information in a very neatly presented format ideally in a crisp clean folder then take that with you also.

Expect to feel nervous or apprehensive, this is quite natural and a bit of adrenaline can only make you perform better. Thorough preparation will alleviate some of the ‘butterflies ‘ and help you to enjoy your interview.


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