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Kyna Associates clears over 100 Kilos of debris from the River Wye!

by kyna-admin on July 11th, 2015

Kyna Associates; the Executive Appointments, IT and Business Change Recruitment Consultancy based in Birmingham, cleared over 100 Kilos of plastics and other debris from the River Wye on canoes whilst volunteering for the Wye and Usk Foundation in June.

As well as donating a percentage of our profits to charity every year, we also spend at least one day every year volunteering for worthwhile causes with a particular focus on animal welfare and conservation.

This year we took a Friday off from recruiting Executive, IT and Business Change professionals for our high profile clients and took the challenge of canoeing down the majestic and environmentally important River Wye, whilst clearing all manner of debris from its banks and courses.

The River Wye forms two Sites of Special Scientific Interest (SSSI), one covering the Upper Wye (Gwy Uchaf) above Hay-on-Wye, and one covering the Lower Wye (Gwy Isaf) downstream to Chepstow. The criteria for inclusion of the river as an SSSI include geology, topography, flora, mammals, invertebrates, fish and birdlife, as the river and its tributaries constitute a large linear ecosystem.

After a challenging yet enjoyable day braving rapids, deep mud, fallen trees, thorns, stinging nettles and other obstacles; we were proud to have cleared so much debris which would have otherwise continued to contaminate this environmentally important river.

Tony Norman, Project coordinator for Wye and Usk Foundation said:

“It was great to see the enthusiasm Kyna Associates put into the Clean Up the River Wye project. It is amazing how much rubbish was cleared in a day, to help the environment and beauty of our river.”

For further information on the River Wye, please visit the Wye and Usk foundation website and contact them directly if you are interested in volunteering or participating in any activities on the Wye.

For our trip we hired canoes from Want to Canoe run by husband and wife team Audrey and Claire who could not do enough to ensure our day ran smoothly, even arranging our guide Oliver Sandeman to accompany us free of charge for the day.


Kyna Associates is an Executive Appointments, IT and Business Change Recruitment Consultancy.

We recruit Executive Directors, IT teams from Software Developers through to IT Directors and Business Change professionals for clients in Financial Services, Insurance, Technology, Retail, Higher Education and Digital Industries.

We source talent globally for our clients offices in London, Peterborough, Cambridge, Reading, Milton Keynes, Bristol, Ipswich and Birmingham

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